WordPress for Small Business
If you’re a business owner, chances are you’ve heard of other businesses and people using WordPress.
WP is an open source content publishing system created in 2003 through a merger of platforms by developers and entrepreneurs Mike Little and Matt Mullenweg. Each update has introduced powerful features like mix-and-match plugins, widgets, static pages, built-in theme installation, and media management.
Why is it so popular? Isn’t it just another bland publishing system that only shows what you type? Well, we would argue that it is anything but bland.
WordPress is such a versatile, super-friendly content management system, that not only is it used by Fortune 500 companies like eBay, GM, and Reuters News, it is also used by over 7.5 million other sites of all sizes and niches.
If you’ve ever wondered what market domination looked like, here it is:
- 60.4 percent of all the current websites online built using site builders were built using WordPress.
- 23.8 percent of all the current websites online were built using WordPress.
- The numbers for second place – 2.8 percent and 7.2 percent, respectively.
Growing Popularity of WordPress.
- 65% Global market.
- 28% Websites in the world.
- 76.5 million blog sites.
Where does your business fit in with WordPress?
What can WordPress for Small Business do for you?
How can WordPress for Small Business help me?
Have you tried WordPress with your small business yet? They are pretty much the perfect small business solution and most small businesses have created their WordPress for Small Business website or blog to enhance their online presence. It’s not only easy to use, but it’s great for a budget-conscious organization that wants a way for multiple users to use it and the ability to create a mobile app.
With WordPress, you can add all kinds of great plugins that meet your needs and you’ll get to choose from a ton of great themes to fit the look of your business’s tone.
There are really 3 components that make a “regular” website an “eCommerce” website – product pages, shopping cart, and a checkout process.
You can add the eCommerce functionality to WordPress with a plugin. Plugins are separate pieces of software that you install and activate into WordPress that basically adds to what it can do.
In this case, we need a plugin that will create custom product pages, that will have a shopping cart functionality allowing individual visitors to add products to a cart throughout the time they are on the site, and that will sync up with a payments system to accept payments, and match those payments up with the visitors’ products purchased. Wow.
It has the functionality, the ease of use, the reputation, community, and versatility to be a solid long-term choice for an eCommerce plugin.
It’s the most search engine optimization-friendly eCommerce platform I’ve seen. I’m an SEO Specialist who’s worked on major brands’ platforms, and from an SEO perspective, I would love to be able to work with WooCommerce. It gets rid of most all duplicate content (a SEO plague for online stores) and has Schema markup built-in.
Plus, the company that creates it, WooThemes, has been a core part of the WordPress community for years. In fact, Woocommerce has been acquired by the same company that owns WordPress.com and supports the WordPress.org foundation. Since they’ve open-sourced the software…it’s not going away anytime soon.
It has support, and plenty of versatility for what you’ll need.
Oh – and it’s free.
Whats the difference between Shopify and Woocommerce.
Shopify makes selling online and managing a growing brand incredibly easy. Based out of Canada, Shopify prides itself on being the easiest to use eCommerce platform. The Shopify App Store offers monthly subscriptions for hundreds of new features and integrations.
Great value and quicker for us to develop on but often with higher ongoing costs as you’re essentially renting Shopify’s service, it’s a great platform for early-stage eCommerce businesses that lets us create beautiful designs and store experiences.
Shopify hosts everything for you so you don’t need to worry about payment gateways and web hosting.
Simple to use
Unlimited, 24/7 toll free Shopify support
Conveniently run your store on the go
Start selling in no time at all.
WooCommerce is powerful yet easy to use with heavy integration with your favourite marketing and accounting tools. The power of WooCommerce is the virtually limitless customization we can do to it, from anything to the front-end shopping experience to streamlining the backend reporting and administration for your needs.
Originally created as an add-on to WordPress, it has grown to power more online stores than any other platform. Online stores built on WooCommerce typically have a longer life span as new features can be written from scratch rather than relying on apps or plugins.
WooCommerce & WordPress are installed on your own server that we set up for you, giving you complete ownership of your store.
No design limitations
Lower ongoing costs
Multiple custom page layouts
From our standpoint, Woocommerce is built into your own website with a plugin, Website management is extremely important here, you will need to manage your website,updating it regularly and making sure you keep the Woocommerce plugin and your theme working together, if your WordPress theme and your Woocommerce stop working together then you have a problem, we see this as along term problem.
Having Shopify as a stand alone shopping cart will not create long term compatibility problems.
Shopify is for the serious small business owner looking to the future to expand, run point of sale options, integrated through the shopping cart.