Blogging helps drive traffic to your website.
On a simple level blogging is just about adding content to your site.
The more content you have, the more traffic you’ll get, the more links you’ll attract, the more domain ‘authority’ you’ll build, the more traffic you’ll get and around you go again.
Blogging was GREAT for SEO and still is if your blog has a clear purpose beyond just trying to rank in Google for specific keywords.
Every time I blog I have some simple aim in mind, and on a post by post basis, none are really that clever, but together as a whole, I hope to create, a resource that drives traffic.
It helps convert that traffic into leads.
Clickable phone number to your website and each Blog post.
Just simply ask your visitor to contact you, or visit another page which will have a contact form for more information or to a product page.
Or to an opt in for a free offer or discounted product.
If they take the clickable phone option you get to use your sales pitch to sell your product or service.